Mother/ daughter team, Debbie and Ariel Sultan, use their baby boomer-millennial perspectives to form Food Guru, a marketing and video production company. They work as an agency and marketing department for food and beverage businesses to create, connect, and convert audiences to loyal customers and influencers.
Food Guru creates content such as videos, photography, blogs, digital posters, website design/updates, unique messaging for social media, newsletters, and email marketing. Food Guru also develops creative strategies on-and-offline for crowd-funding campaigns, promotions, trade shows, events, and festivals.
Using created and curated content, Food Guru connects with potential customers and influencers across all social media platforms. By actively engaging online, they help to grow a community of targeted influencers, such as: foodies, bloggers, publications, editors, writers, and fans.
Food Guru taps into its own networks to nourish partnerships with like-minded businesses through social marketing and selling. These relationships have led to successful business relationships, where both parties have benefited from expanding their customer reach and base.