Noe Valley Bakery Kickstarter Campaign

Project Overview: In October 2014, Food Guru produced a Kickstarter Video for a beloved mom and pop store in San Francisco called Noe Valley Bakery. With a limited budget, Noe Valley Bakery hired us to further consult by providing strategy for their campaign copy, design, rewards, and photos for their Kickstarter page. Additionally, we developed a plan to reach their goal by tapping into their loyal customers as well as new audiences through email and guerilla marketing. We created digital posters on rewards, short videos on making signature items, and posted daily on Facebook and Twitter.

Results: Noe Valley Bakery was able to surpass their goal on Kickstarter, so that they had the necessary funds to finish their storefront remodel and redesign/develop their website. By creating compelling daily posts on social media, Noe Valley Bakery was able to reboot their social media following with a 25% increase of followers on Facebook and 20% on Twitter. Beyond the campaign, Noe Valley Bakery had their highest sales for the month of October, November, December, and January in 19 years in business.

PROJECT NAME: Kickstarter Campaign, Social Media Engagement
CLIENT: Noe Valley Bakery
SERVICE: Content Marketing, Photography, Video Production