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Description: Food Guru brought together like-minded businesses Kraut Source (a fermentation device) and Lotus Foods (a sustainable heirloom rices company) for a how-to video and promotion. The Food Guru team produced the video, “Cultured Falls Harvest” for an October release and paired it with a promotion for selling a combo Kraut Source & Lotus Foods discounted package.

Results: The video received thousands of views between Instagram, Facebook, and YouTube by cross promoting products by using the brands’ similar audience base. This led to conversion of sales for both companies.

 

PROJECT NAME: Food Business Collaboration
CLIENTS: Kraut Source + Lotus Foods
SERVICE TYPE: Video Production