Description: : Food Guru organized another video recipe collaboration and blog post to highlight women entrepreneurs joining forces for a super tasty cocktail. Food Guru filmed the how-to video called “Cultured Cran-apple Spiced Cocktail” at Spirit Works Distillery with the Kraut Source founder. Food Guru also organized and edited the blog write-up showcasing the stories of each female entrepreneur for PR purposes.
Results: The video was a vehicle to inspire audiences to check out each of the products and make a healthier cocktail. It also brought like-minded businesses together to run an in-store holiday gift package at Spirit Works Distillery.